The Valuation of Digital Intangibles: Technology, Marketing and Internet

By Roberto Moro Visconti

Book Overview

Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology

Formulates the best practices of specific digital asset appraisal

Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications

• Format: Paperback
• Language: English
• ISBN: 303036920X
• ISBN13: 9783030369200
• Release Date: February 2021
• Publisher: Palgrave MacMillan
• Length: 536 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.3" x 5.8" x 8.3"