The User's Journey

By Donna Lichaw

Book Overview

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

• Format: Paperback
• Language: English
• ISBN: 1933820314
• ISBN13: 9781933820316
• Release Date: March 2016
• Publisher: Rosenfeld Media
• Length: 160 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"