The use of ICT in Marketing

By Gebrekiros Hagos

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2006). However, Marketing is seen... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659151211
• ISBN13: 9783659151217
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"