The untapped source of professional users for co-creation

By David Pitschmann

Over the last decade, both scholars and practitioners have uncovered users as a valuable source of innovation leading to open innovation and Co-Creation strategies where consumers take an active role... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639349598
• ISBN13: 9783639349597
• Release Date: April 2011
• Publisher: VDM Verlag
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"