The Unsure Entrepreneur: Know what you're getting into BEFORE starting a business

By Roger Pierce

Half of all new small businesses fail within five years. Yet more people than ever are exploring entrepreneurship, starting side hustles, or dreaming about becoming their own boss. Before you risk your savings or leave a steady job, you deserve to know what business ownership really involves - the good, the bad, and the hard truths most books gloss over.

The Unsure Entrepreneur is a practical guide for aspiring entrepreneurs who want honest advice and real-world insight before taking the leap. Written by Roger Pierce - a seasoned entrepreneur who has launched 14 ventures and trained hundreds of new founders - this book helps you understand the challenges, opportunities, and rewards of business ownership.

Inside, you'll learn: Why starting a business can be a big, scary move - or the best thing you'll ever do.How to assess your readiness and decide if entrepreneurship is right for you.What daily life actual looks like for a business owner.The three main paths to getting into business for yourself.What successful entrepreneurs do differently from everyone else.The financial and emotional risks many people often overlook.How to test and validate an idea before quitting your job.What's involved in finding customers, securing financing, and getting a new venture off the ground.Lessons and stories from entrepreneurs who have stood exactly where you are today.If you're exploring entrepreneurship and wondering if it's the right time to make your move, this book offers grounded, practical guidance to help you make a smart and informed decision. Read The Unsure Entrepreneur to gain clarity, direction, and a clear understanding of what it takes to start and run a business.

• Format: Paperback
• Language: English
• ISBN: 0986698415
• ISBN13: 9780986698415
• Release Date: January 2026
• Publisher: Jacalor Press
• Length: 246 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"