The (Un)Common Sense of Advertising: Getting the Basics Right

By Sanjay Tiwari

Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.

• Format: Paperback
• Language: English
• ISBN: 0761997369
• ISBN13: 9780761997368
• Release Date: July 2003
• Publisher: Sage Publications Pvt. Ltd
• Length: 268 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 6.3" x 9.5"