The (Un)Common Sense of Advertising: Getting the Basics Right (Response Books)

By Sanjay Tiwari

Formal management training teaches us about tools, techniques, and models, but relegates skills, ingenuity, and wisdom to the background. Sanjay Tiwaris framework equips managers to combine the intuitive with the structured and helps them acquire the needed skills rather than just getting bogged down by knowledge acquisition. He makes management an individual art, a world of insights and intuition, a sixth sense.

• Format: Paperback
• Language: English
• ISBN: 076193524X
• ISBN13: 9780761935247
• Release Date: October 2006
• Publisher: Sage Publications Pvt. Ltd
• Length: 388 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"