The Ultimate Selling Guide

By Lloyd Allard

Most of what has been written and taught about selling, motivation, and positive mental attitude over the last 15 years is incorrect and counterproductive, according to salesman extraordinaire, Lloyd Allard.

In The Ultimate Selling Guide, Lloyd Allard shares the sales strategies and secrets that will make any salesperson more productive and successful. He firmly dispels the myths that cause millions of salespeople to work below their capabilities, and introduces time-tested selling principles and over 600 ways to put a selling career into high gear. Allard attributed much of his success to the sales profession, and wanted to give something back. This book accomplishes that goal for him. It offers clear-headed and real-world advice to others in the field.

• Format: Paperback
• Language: English
• ISBN: 1565544234
• ISBN13: 9781565544239
• Release Date: March 2001
• Publisher: Pelican Publishing Company
• Length: 186 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"

Customer Reviews

the ultimateselling guide

This book which Lloyd has published I find to the best book on selling I've ever read in my life. I've been a direct salesman for 20 years and currently own Merchant Bancard Services one the largest leading processing companies in the United Sates. I have found that Lloyds approach put in use has double my closing average.If your in direct sales I strongly suggest you purchase this book. John Sumpter Cocoa Beach Florida President/CEO Merchant Bancard Services!

The book of truths... for the men and women making the calls

"The Ultimate Selling Guide" is appropriately titled. The principles listed are easy to understand. It is a guide that needs to be studied not because of complex psycho-bable but due to its' simplicity and common sense.Implementing the principles given go contrary to many prevailing misnomers about selling and continued study and practice will be needed to get the full impact of Lloyd's expertise.The material is presented in a concise and easy to read manner leaving no room for misunderstnading. I found it an exciting and anticipated supplement to Lloyd Allard's other two books.Anyone interested in understanding the selling process will find this book a necessity. It provides the means to increase your sales income beyound your dreams. It brings dignity back to the selling field.