The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World

By Jeffrey P. McNulty

THE ULTIMATE RETAIL MANUAL HAS BEEN COMPLETELY UPDATED FOR 2025.

"ONE OF THE TOP 10 BEST RETAILING BOOKS OF ALL TIME" - BookAuthority

Are you ready to receive a dynamic, successful, and proven blueprint to help you achieve your aspirations?

It brings Jeffrey great joy to assist retail/business leaders with the "hands-on industry knowledge" that he gleaned from his 30-year tenure in the retail sector as an Executive Leader with The Home Depot, Lowe's, Barnes & Noble, ShopKo, PetSmart, Toys R Us, Publix, and Festival Foods.

This retail manual was created for:
1. Human Resource Professional
2. Retail employee/leader (from an entry-level to the C-Suite executive)
3. Retail Analyst
4. Retail or Business Professor
5. Business Founder/CEO
6. Entrepreneur
7. Intrapreneur
8. College Student
9. High School Student
10.Retail/Business Intern

The Proprietary 10-pillar Strategies within the manual were created through massive hands-on experimentation. Stellar results were achieved through rigorous in-store testing at 7 different retailers, which provides readers with Empirical Results instead of Theoretical Ideas.

Customers are yearning for the 5 E's of Experiential Retail:
1. Experience
2. Entertainment
3. Engagement
4. Execution
5. Ethics

Jeffrey wrote the book from an "Empirical Results" perspective versus a "Theoretical Ideas" perspective, i.e., verifiable and actionable results instead of conceptual possibilities. Execute this blueprint for success .

Mr. McNulty's Best-Selling Book is now in the Pattee and Paterno Penn State Library. Penn State University added it due to numerous student requests.

The retail manual has an international presence that resonates with readers in 28 COUNTRIES WORLDWIDE: Canada, Scotland, England, Ireland, France, Germany, Italy, Spain, Mexico, Sweden, Taiwan, Lithuania, South Africa, Poland, Germany, Costa Rica, India, Croatia, Australia, Indonesia, Belgium, Japan, Brazil, Mauritius, Netherlands, Denmark, and the United Arab Emirates.

In addition, two Big Box retailers and a myriad of smaller retailers and businesses have already purchased the manual for all of their employees and leaders.

WITHIN THIS 8.5 X 11 MANUAL, YOU WILL LEARN:

* FOUR TECHNIQUES TO DRASTICALLY INCREASE NET INCOME

* THE NO-LIMIT CONCEPT TO INCREASE REVENUE AND SKYROCKET YOUR GROSS MARGIN LEVELS

* SIX METHODS FOR ABOLISHING REVENUE DETERRENTS AND INCREASE CUSTOMER BRAND LOYALTY

* HOW TO INCREASE TOP-LINE REVENUE AND MAXIMIZE PER-SQUARE-FOOT REVENUE

* HOW TO ATTRACT AND RETAIN TOP-NOTCH TALENT THROUGHOUT YOUR ORGANIZATION

* HOW TO CREATE AN INCLUSIVE ENVIRONMENT FOR YOUR EMPLOYEES & CUSTOMERS

* FENG-SHUI TECHNIQUES TO FOSTER AN ENVIRONMENT OF AUSPICIOUS ENERGY

* HOW TO PROMOTE THE RIGHT LEADERS AND REWARD YOUR EMPLOYEES

EVERY CUSTOMER WHO PURCHASES A PAPERBACK/HARDCOVER VERSION WILL RECEIVE A $100.00 TRAVEL SAVINGS CARD. You can use your Travel Savings Card at over 1,000,000 Hotels & Resorts worldwide, car rentals from all major brands, and thousands of attractions and destination activities.

There is NO LIMIT This "Global Deal" is available on ANY Amazon Platform.

HOW IT WORKS:
1. Reader purchases a copy of the manual and sends me proof of purchase.
2. Reader sends me their name, email, and cell number, which I forward to the travel agency I have partnered with.
3. Reader will receive an email to fill out the abovementioned information on a registration page.
4. Once the agency has received the information, you will receive a digital code to activate your $100.00 Travel Savings Card.

Contact info is at the back of the book.

"The Future of Retail is a Healthy Balance Between Technology, Innovation, & Human Engagement."

• Format: Paperback
• Language: English
• ISBN: 1732565414
• ISBN13: 9781732565418
• Release Date: August 2018
• Publisher: New Retail Ethos Publications
• Length: 374 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"