The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World

by Fred Reichheld and Rob Markey

Book Overview

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422173356
• Release Date: September 2011
• Publisher: Harvard Business Review Press
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.5" x 1.0" x 6.3"