Postcard Marketing In An Online World: A Complete Guide to Marketing with Postcards

By Joy Gendusa

Book Overview

If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0979963206
• ISBN13: 9780979963209
• Release Date: August 2015
• Publisher: PCM Publishing
• Length: 280 Pages
• Weight: 1.35 lbs.

Customer Reviews

Finally someone wrote THE book on Postcard Marketing.

The first thing you think when you get this book is "Oh! This lady owns a postcard printing & mailing company...of COURSE she will say this is the way to market". And the author addresses that right away. The $49 price seemed a little steep until I got the book. Lots of full color samples of profitable postcard campaigns. The case histories of what works in different industries is worth the price of the book alone. I've gone to marketing seminars & learned less than what's in this book. The author said that the first few years of her postcard printing (and mailing) business, the only way she marketed was by using postcards. I believe her. She gave the best reason in the world to use postcards; You can't scan a postcard without getting the sales message. Everyone who gets your postcard will see your offer. Her chapter on mailing lists covered new territory. She explains how to use your own customer list to figure out your most profitable market segment, and how to market to them through postcard mailing. This is a thorough course in the subject. In fact, I do advertising seminars for small business people. This book convinced me to use postcards as the lead generation tool. Added later; The $49 I paid was the price when the book first came out. It's $19.95 now, a real steal.