The Ultimate Law Firm Partner’s Marketing Checklist: The Renowned Step-By-Step Process For Lawyers Who Want To Develop Clients

By Ross Fishman

Master Law Firm Marketing in the Post-COVID Era Are you ready to navigate the new realities of law firm marketing and business development? The Ultimate Law Firm Partner Marketing Checklist is your essential guide to thriving in today's dynamic legal marketplace. This newly expanded, post-pandemic edition incorporates the latest tools and strategies - generative AI, ChatGPT, and social media - alongside proven traditional techniques to help you succeed in this unprecedented era of disruption. Ross Fishman , recognized by national media as "the nation's foremost expert in law firm marketing," distills his 30+ years of experience training tens of thousands of lawyers worldwide into this easy-to-follow, actionable checklist. Whether you're an established partner, a rising rainmaker, or part of your firm's professional development team, this book will help you align your firm's partners and associates on the same marketing foundation for greater success. Why This Book Is a Must-Have: Learn how to build your reputation and attract high-value clients using today's most-effective strategies. Understand the impact of AI on marketing and how to leverage these tools effectively. Access dozens of real-world examples, stories, and practical tools to simplify your efforts. Enable partners and associates to collaborate on marketing initiatives seamlessly. This book is not just a guide - it's a blueprint for law firm success in a changed world. Many law firms are purchasing copies for all their partners to use as an in-house professional-development resource. What Industry Experts Are Saying: "This checklist holds all the secrets; it's marketing nirvana!" - Nat Slavin , Principal, Wicker Park Group, Past President, LMA "I have used Ross' simple, practical checklists for many years with great success. We are buying 500 copies." - Aleisha Gravit , Chief Marketing Officer, Akin Gump, Past President, LMA Take the first step toward building a more profitable and fulfilling career. Add this must-have book to your library today!

• Format: Paperback
• Language: English
• ISBN: B0D28BBJ4B
• ISBN13: 9798323414918
• Release Date: April 2024
• Publisher: Independently published
• Length: 184 Pages
• Dimensions: 9.0" x 0.4" x 6.0"