The Ultimate Game of Strategy: Establish Your Personal Niche in the World of e-Commerce

By Peter Small

As far as e-commerce is concerned, many people realize there's a game being played but the rules are too complicated to grasp. This text seeks to demystify the quaqmire of technology and information... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 027364999X
• ISBN13: 9780273649991
• Release Date: May 2001
• Publisher: Financial Times Management
• Length: 352 Pages
• Weight: 1.20 lbs.
• Dimensions: 8.3" x 0.8" x 6.8"

Customer Reviews

A forward thinking, thought provoking read...

-Why do dot.coms fail?Read this book and find out. Read this book if you want to successfully compete in e-commerce over the long run.This book is useful to business people developing or revising an e-commerce strategy.Using game theory, Peter Small shows how an Industrial Age strategy using conventional business planning is actually a handicap in the age of e-commerce. A strategy involving genetic algorithms and establishing collaborative (not merely co-operative) working relationships has a greater chance of succeeding.This book is both thought provoking and pragmatic. (The book itself was written using a genetic algorithm.) The business theories are illustrated by drawing on analogies from the film, fashion, book publishing industries as well as Peter Small's own personal experience.You may be apprehensive about the turmoil of the e-commerce environment -- rife with information overload and hyper-accelerated technological change -- but after reading this book, you'll see these as WELCOME challenges to your e-commerce venture.