The Ultimate Fruit Label Book

By John A. Baule

From the late 1800s to the early 1960s, millions of bright and colorful, attention-getting paper labels were used by fruit growers to identify and advertise boxes of fresh produce. Today these true works of art are avidly sought by designers, collectors, and decorators. Over 1700 stunning color images of fruit labels are presented here alphabetically: stock and private labels from growers and associations ranging from Acme and All American to Yakima Valley and Zirkle. Many decorative motifs, including fruit still-lifes, anthropomorphized fruit, scenic vistas, and elaborate portraitures, are featured. Today they are clearly incorporated into interior design. The text includes histories of major fruit companies and the rise of fruit labels, useful collecting hints, values information and codes with every caption, and a detailed bibliography. This book is a must for anyone with a passion for beautiful graphic design.

• Format: Hardcover
• Language: English
• ISBN: 076432442X
• ISBN13: 9780764324420
• Release Date: January 2006
• Publisher: Schiffer Publishing
• Length: 304 Pages
• Weight: 3.95 lbs.
• Dimensions: 1.3" x 11.3" x 8.5"

Customer Reviews

Great book, but misleading title.

This book should have an expanded title: "...from Washington's Yakima Valley". Shoppers beware! There are no citrus fruit labels displayed within the book. It seems odd that the title would claim to be the "ultimate" without including citrus fruit, hence the need for a different title. Othwerwise, the book is a treasure of wonderful works of art beautifully displayed with lots of historic information.

A gorgeous representation of fruit labels from the late 1800s to the early 1960s

John A. Baule's The Ultimate Fruit Label Book is a gorgeous representation of fruit labels from the late 1800s to the early 1960s: the heyday of millions of bright, colorful paper labels used by fruit growers to catch the eye and advertise their produce. This isn't just a value guide, though: over 1,700 color images are listed alphabetically and including stock and private labels from grows and associations alike, along with histories of major fruit companies and collecting hints. The result is a gorgeous presentation and a 'must' for any with more than a casual interest in fruit labels.