The Ultimate Book of Business Creativity: 50 Great Thinking Tools for Transforming Your Business

by Ros Jay

You might want to read every book, hire every consultant and attend every conference. But you know you can't. So how else can you harness all these great ideas and put then to work in your business?... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1841120669
• ISBN13: 9781841120669
• Release Date: February 2001
• Publisher: Capstone
• Length: 204 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"

Customer Reviews

Great, practical overiew of creativity techniques

This book provides a clear, concise guide to creativity techniques. The introduction stresses the need for quantity to create quality when generating ideas. Each of the 50 techniques is outlined in a few pages with a clear focus on practical application. If you want a book with a lot of theory behind creativity this is not for you, but if you want to actually get started, this book can help (fast). The book covers both individual and group techniques and also categorises the techniques for either problem solving or idea generation. This book will prove very useful whether you are looking to improve your own creativity, or get the best out of others. Highly recommended.