The Typography Of Advertisements That Pay: How To Choose And Combine Type Faces

By Gilbert Powderly Farrar

Book Overview

The Typography Of Advertisements That Pay: How To Choose And Combine Type Faces (1917) is a comprehensive guidebook for anyone looking to create effective and visually appealing advertisements. Written by Farrar, Gilbert Powderly, this book offers a detailed explanation of the principles of typography and how to apply them to advertising design. It covers everything from the history of typography to the different types of fonts and their appropriate usage. The author provides practical advice on how to choose and combine typefaces to create a cohesive and impactful message. The book is filled with examples of successful advertisements and the typography used in them, making it a valuable resource for designers, advertisers, and anyone interested in the art of typography. Overall, The Typography Of Advertisements That Pay is a timeless classic that remains relevant and useful to this day.How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Hardcover
• Language: English
• ISBN: 1165725967
• ISBN13: 9781165725960
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 302 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"