The Two Minute Window: Successful pharmaceutical selling in a time-poor world

By Stewart McCure

The Two Minute Window is a how-to guide for effective pharmaceutical selling to busy health care providers. It provides practical examples and exercises that will enhance the patient centricity of even the most seasoned pharma salesperson.

The author has a thirty-year history of working with pharmaceutical sales/ marketing teams in every possible therapy area in every market in the world.

This is the second edition of the book with a new and thought-provoking foreword that challenges the traditional sense of how a pharma salesperson delivers value to his or her customers.

• Format: Paperback
• Language: English
• ISBN: B0FH5DRQPC
• ISBN13: 9798289923202
• Release Date: May 2004
• Publisher: Independently Published
• Length: 184 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"