The Truth about Yellow Pagesmaking Them Work for You

by Tom Davis

A guide to evaluating the benefits of yellow Pages advertising, and to exploiting the medium to a company's best advantage. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1574440780
• ISBN13: 9781574440782
• Release Date: January 1997
• Publisher: CRC Press
• Length: 184 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"

Customer Reviews

Im a YP Account Executive in the UK

Its an accolade to the success of Yellow Pages worldwide that there are people writing books about how to make even more money off us.YP is part of everyday life; books like this prove it. If this helps you make more money from us no matter how little you spend then all the better.Our customers over here have a joke...whats the difference between an Iraqui terroist and a YP Rep? ...you can negotiate with an Iraqui terroist. Maybe this book will give you the edge that we try to give you.