Truth About Innovation: A Small Book About Big Ideas

By Max McKeown

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.

• Format: Paperback
• Language: English
• ISBN: 0273719122
• ISBN13: 9780273719120
• Release Date: September 2008
• Publisher: Pearson Business
• Length: 260 Pages
• Weight: 0.95 lbs.
• Dimensions: 8.5" x 0.6" x 5.4"