The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

by Todd Caponi

Book Overview

The future of sales is radically transparent. Are you ready for it?

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical.

Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those...

• Format: Hardcover
• Language: English
• ISBN: 1940858801
• ISBN13: 9781940858807
• Release Date: November 2018
• Publisher: Ideapress Publishing
• Length: 175 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"