This is the first of three books addressing the effects of Charity and Pride on our personal and social health. This first book describes three tools that are used to develop and sustain our sense of importance. These tools are commonly used by businesses and organizations to manipulate our feelings of pride, to increase brand loyalties and company profits. But these tools are most destructive when we use them ourselves, to exaggerate our value, to justify our addictions, and to rationalize our laziness. The tools of pride help us to be dishonest with ourselves, preventing us from progressing naturally. Understanding how these tools are used will allow us to see through the deceptive advertising and misinformation that is common in the media, but it will also allow us to see how we are using these tools to deceive ourselves. As we learn to recognize the tools of pride, we will be able to face ourselves more honestly, allowing us to find healthier ways to address our weaknesses, to make better use of our talents, and to be more understanding of, and patient with, the struggles of others. The tools of pride prevent us from progressing naturally. Understanding how they are used can reduce their impact on our lives, allowing us to develop a more wholesome and productive lifestyle.
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