The Theory of Advertising: A Simple Exposition of the Principles of Psychology

By Walter Dill Scott

Book Overview

The Theory and Practice of Advertising is a book written by Walter Dill Scott in 1903. The book provides a simple exposition of the principles of psychology and their relation to successful... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1015655696
• ISBN13: 9781015655690
• Release Date: October 2022
• Publisher: Legare Street Press
• Length: 252 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"