The Theory and Practice of Revenue Management

by Kalyan T. Talluri and Garrett J. van Ryzin

Book Overview

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both...

• Format: Paperback
• Language: English
• ISBN: 0387243763
• ISBN13: 9780387243764
• Release Date: February 2005
• Publisher: Springer
• Length: 713 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.4" x 6.3" x 9.2"