This book explores the nature of social change since the 1960s as reflected in the "theming" of America--from Graceland to Dollywood, from Las Vegas to Disneyworld, from the Mall of America to your local mall. Nowhere can modern Americans escape the profusion of recognizable symbols and signs attached to virtually all aspects of our culture, constantly reminding us that we are on familiar and comforting ground. "Just come in, friend, and buy; make...