The Taste Signature Revealed

By Thornton Mustard, Derek E. Roberts, Thornton D. Mustard

A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1907722912
• ISBN13: 9781907722912
• Release Date: September 2012
• Publisher: Ecademy Press Limited
• Length: 228 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.5" x 0.5" x 5.5"