Tangled Web They Weave: Truth, Falsity, & Advertisers

by Ivan L. Preston

Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that...

• Format: Paperback
• Language: English
• ISBN: 0299141942
• ISBN13: 9780299141943
• Release Date: January 1996
• Publisher: University of Wisconsin Press
• Length: 236 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"