The Synergy of Business Theory and Practice: Advancing the Practical Application of Scholarly Research

By Alkis Thrassou

Book Overview

1. Editorial Introduction: The Requisite Bridge from Theory to Practice; Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos.2. Theoretical Concepts and Practical Applications of Accounting-related Shared Service Centres in Medium-Sized Firms; Stefan Bantscheff and Bernd Britzelmaier.3. From Theory to Practice of Formal and Informal Palestinian Small Businesses; Suhail Sultan and Evangelos Tsoukatos.4. A Practicable Implementation of Training and Development in Professional Services: the Case of Accountants in Cyprus; Loucas Theodorou, Demetris Vrontis and Michael Christofi.5. The Role of Organizational Identity in Post-Merger Integration; Yaakov Weber.6. Energy Business in Gambia: an Industry Review for Theoretical and Practical Implications; Musa Manneh and S. M. Riad Shams.- 7. Sustainable Customer Experience: Bridging Theory and Practice; Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld and Bridget Satinover Nichols.8. Industry Application of Assessment and Forecasting Theories through Comparative Financial Analysis: the Case of Greek Pharmaceutical Industries under Crisis Conditions; Klio Dengleri, Petros Lois, Alkis Thrassou and Spyros Repousis.9. Industry and Managerial Applications of Internet Marketing Research; S. M. Riad Shams.10. CSR Reporting Practices of Lithuanian and Italian Academic Institutions; Ligita Simanskiene, Jurgita Pauzuoliene, Erika Zuperkiene and Mariantonietta Fiore.11. The Practicable aspect of the Omni-Channel Retailing Strategy and its Impact on Customer Loyalty; Tandy Christoforou and Yioula Melanthiou.-12. International Curative Marketing, Corporate and Business Diplomacy: a Triple Application for Migration; Hans Ruediger Kaufmann, Maria Paraschaki, Evangelos Tsoukatos, Dolores Sanchez Bengoa and Michael Czinkota.13. Sustainability in Project Management: Advancing the Synergy of Practice and Theory; Debu Mukerji.

• Format: Paperback
• Language: English
• ISBN: 3030175251
• ISBN13: 9783030175252
• Release Date: August 2020
• Publisher: Palgrave MacMillan
• Length: 316 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"