The Sustainability Effect

By Arlo Kristjan O. Brady, Arlo Kristjan O'Brady, A. Brady

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

• Format: Hardcover
• Language: English
• ISBN: 1403991715
• ISBN13: 9781403991713
• Release Date: September 2005
• Publisher: Palgrave MacMillan
• Length: 175 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.7" x 6.7" x 8.8"