
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and...

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and...

Preface.- Brief contents.- Contents.- List of figures.- List of inserts.- Introduction.- Part I: Idea of strategic planning.- Part II: Strategic documents and strategy planning process.- Part III: Initializing strategic planning.- Part IV: Strategic analysis at the corporal level.-...