The Strategy of Distribution Management

by Martin Christopher

Book Overview

This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents practical guidance for the manager responsible for it. Using a total distribution framework, he reviews each aspect of the distribution process and explains how...

• Format: Hardcover
• Language: English
• ISBN: 0899301142
• ISBN13: 9780899301143
• Release Date: March 1985
• Publisher: Praeger
• Length: 192 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"