The Strategy of Desire

by Ernest Dichter

Book Overview

Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765808943
• ISBN13: 9780765808943
• Release Date: April 2002
• Publisher: Routledge
• Length: 328 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.8" x 6.4" x 8.8"