The Strategy of Campaigning: Lessons from Ronald Reagan & Boris Yeltsin

by Kiron K. Skinner, Condoleezza Rice, Serhiy Kudelia, et al.

Book Overview

The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries.

The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite--or perhaps because...

• Format: Paperback
• Language: English
• ISBN: 0472033190
• ISBN13: 9780472033195
• Release Date: August 2008
• Publisher: University of Michigan Press
• Length: 356 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 5.5" x 8.4"

Customer Reviews

The Strategy of Champaigning

I heard an interview with the author of this book on POTUS 08 on XM Radio. It was a fscinating discussion, so I ordered the book. The book was a great presentation of how successful politicians can change the election environment by framing the debate on their issues. It also illustrates that there are few "overnight" successes in politics.