The Strategy-Driven Credit Union: A Practical System to Build Strategies Credit Unions Can Execute

By Michael Brent Cochrum and Challen M Steere

A field guide for building strategies that don't die in binders. Drawing on years of advising credit unions and mission-driven organizations, Michael (Brent) Cochrum and Challen Steere demystify strategy into a repeatable stack: Highest-Level Goal → Thematic Goals → Strategies → Initiatives → Action Plans → Projects-each with a Definition of Done, Critical Aspects, ownership, and KPIs.
You'll learn how culture (trust, communication, collaboration, buy-in, alignment) enables execution; how to use data over intuition; and how to resource, govern, and adapt plans under real constraints of money, time, and talent. A full workshop case (Mythical Credit Union) illustrates the end-to-end process-from setting billion-dollar growth targets to selecting an LOS, launching products, and wiring incentives to outcomes.
Clear, candid, and immediately useful, this book turns strategy from an annual ritual into an organizational operating system.

• Format: Paperback
• Language: English
• ISBN: B0GHDJ5Y3L
• ISBN13: 9798269590257
• Release Date: October 2025
• Publisher: Independently Published
• Length: 198 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"