The Strategic Communication Imperative: For Mid- and Long-Term Issues Management

By James Mahoney

Book Overview

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.

• Format: Paperback
• Language: English
• ISBN: 1032011394
• ISBN13: 9781032011394
• Release Date: December 2021
• Publisher: Routledge
• Length: 232 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"