The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

by Gerry McGovern

Book Overview

Every website has a "long neck"--a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have...

• Format: Paperback
• Language: English
• ISBN: 1408114429
• ISBN13: 9781408114421
• Release Date: July 2010
• Publisher: Continnuum-3PL
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.6" x 9.1"