The Storytelling Entrepreneur: Using stories for business success

by Melissa Addey

Storytelling in business works. It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre. It includes how to find the right stories and when to use them; creating a Sacred Bundle...

• Format: Paperback
• Language: English
• ISBN: 191094033X
• ISBN13: 9781910940334
• Release Date: October 2016
• Publisher: Letterpress Publishing
• Length: 164 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"