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Paperback The State of the Net Book

ISBN: 0070119791

ISBN13: 9780070119796

The State of the Net

An account of the state of the Internet - who is really using it, why they are using it, how easy it is to use and the importance to business of consumer use of the Internet. Based on data from the... This description may be from another edition of this product.

Recommended

Format: Paperback

Condition: Good

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Customer Reviews

5 ratings

A must for marketers

I've seen a lot of Internet books come and go. This is one of the few that sits on my bookshelf and that I pull down frequently. Author Peter Clemente has his pulse on what's going on out there and shares it in a very accessible, one-to-one tone, unlike many of these books that are just brimming over with geek speak. --Larry Chase, publisher, Web Digest For Marketers

Great overview of the Internet, with unique facts and figure

This book distinctively captures the evolution of the Internet in statistics and an easy, fun to read narrative. I believe it is an indispensable treasure trove for marketers, entrepreneurs and students -- anyone interested in cutting through the hype to understand the realities of who uses the Internet today, what they do online, and how the Internet is likely to evolve in the near future. I've found no other book like it, especially the way it uses survey statistics and analysis to support its conclusions. It's really a neat, unique book.

Excellent Book

I thought this book offered an extremely clear and coherent explanation of who's using the Internet and why. I've been waiting for a book like State of the Net to come along for a while. It's a great read!

"State of the Net" is a gold mine of reliable information.

As a small start-up company in the rapidly changing world of new media we're always looking for reliable Internet information to support our business objectives. "State of the Net" has not only helped justify our existence to our investors, but also helped us identify a new target online audience. We've invested thousands of dollars in industry reports in the past and ended up with very little substantive information. In "State of the Net", Mr. Clemente provides a gold mine of useful and reliable information. Any Internet start-up would be crazy to pass up this gem. Steven Canale

Packed full of real facts - not the usual wild speculation

As an internet marketer this book is priceless. You can actually trust what it says rather than having to rely upon the usual hot air and wild speculation.
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