The Sports Event Playbook: Managing and Marketing Winning Playbook

by Frank Supovitz and Joe Goldblatt

Book Overview

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471460079
• Release Date: September 2004
• Publisher: Wiley
• Length: 496 Pages
• Weight: 2.34 lbs.
• Dimensions: 9.4" x 1.5" x 7.7"