The Sponsorship Seeker's Toolkit

By Kim Skildum-Reid and Anne-Marie Grey

Book Overview

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition.

New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.

PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:

"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport

"One of the best and most thorough how-to books in fundraising A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship " -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA - International Alliance

"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

• Format: Paperback
• Language: English
• ISBN: 0071825797
• ISBN13: 9780071825795
• Release Date: May 2014
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 7.3" x 9.1"

Customer Reviews

Great book, Very helpful tool

If you are seeking a sponsor, this is the book for you. In a step by step format, in great DETAIL, the authors take you through all aspects of sponsorship: how to prepare if you are seeking a sponsor, what you have to offer, how sponsors see the world and what they look for, creating a marketing plan and how to write a proposal. This was the dream book I was looking for. It is an invaluable guide and, I think, the gold standard for those seeking sponsorship.

A toolkit you must carry with you...

After reading this book I took a whole new approach to sponsorship and corporate giving. It walks beginners through the basics and explains why new strategic sponsorship is the best new tool for funding your work. At the same time, it has as much advanced material as any experienced professional would need. The examples and templates are invaluable. At a time when things are changing so rapidly, this book lays out a plan, and gives you the tools, to be successful in raising funds. It has been essential in my work.

An essential tool for nonprofits

This is a gem for organizations willing to take a new road to generating funds. Ms. Grey and Ms. Skildum Reid have provided a roadmap for nonprofits who are tired of fundraising and writing grants. Kudos to them!

Strategy meets Tactics

This book does an excellent job of combining strategic thinking and planning with execution. Unlike many similar efforts that focus solely on tactics, Sponsorship Seeker's Toolkit talks through the essentials of strategy and objectives backed up with comprehensive tactical suggestions and templates. The authors clearly bring real life experience and expertise to the book, making it a must-read for sponsorship seekers from all industries.

Buy this book

This book is a godsend for people on both sides of the sponsorship fence. I have managed sponsorships for a number of major corporates. It used to break my heart to see needy and well meaning organisations waste valuable resources sending poorly targetted proposals. Sponsees with the good sense to use a guide like the sponsorship toolkit, will greatly enhance their chances of finding a suitable sponsorship partner. Good luck!