The Spiral Staircase: Why I Stepped Off a Rocket Ship to Build a Cathedral

By David Thurston

David Thurston built a hair color brand called Pulp Riot from scratch, scaled it globally, and sold it to L'Or al for nearly $100 million, all in under two years. But here's the twist: at the peak of success, he walked away, took a year off, and asked himself: What kind of company, and what kind of life, do I really want to build?

He came back swinging with a brand-new playbook. Not to build another rocket ship, but to construct a cathedral. His new venture, Danger Jones, was born from that vision: independent, purposeful, and built to last.

This book reveals how he did it, not just once, but twice. It's an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted.

More than a memoir. More than a business book. The Spiral Staircase is a manifesto about reinvention, rebellion, and building with soul. It's a cinematic journey packed with hard-earned lessons, original frameworks, and a new philosophy and playbook to help you climb toward greater success and a bolder life.

This book is for:

Artists who've lost their sparkEmployees stuck in jobs they've outgrownEntrepreneurs chasing that next levelFounders searching for meaningAnyone ready to disrupt or defeat Goliath and live a bold life

• Format: Paperback
• Language: English
• ISBN: B0FSGGGD3P
• ISBN13: 9798999483706
• Release Date: October 2025
• Publisher: Thurston Productions
• Length: 292 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"