The Soul of Selling: How to Achieve Extraordinary Results with Remarkable Ease (And Not Lose Your Soul in the Process)

By Carol Costello

You've moved the cheese. You've made friends and influenced enemies. You have all the habits of highly effective people. However, something is still missing...The Soul of Selling. Following the principles of this groundbreaking book will keep you engaged, energized and inspired as you produce exceptional results and achieve unparalleled success. You'll thrive because you combine goals with your personal values and a higher purpose while making a meaningful contribution to your organization and your community. This breakthrough methodology simplifies the process of integrity selling, takes the guesswork out of setting and meeting objectives and the stress out of closing the deal. The six value-driven actions give you the "Fourfold Guarantee" for: Results. You get the exact results you want, every time, with ease, Integrity. Everyone you build a relationship with feels respected and appreciated-whether or not they buy (this time), Passion. You learn how to tap into and direct your natural enthusiasm and how to renew it, at will, Ease. Selling becomes a rich, fulfilling experience and a source of confidence, inspiration and well-being. The Soul of Selling is a must-read for business development professionals, entrepreneurs, fund-raisers, direct sales consultants, business students and anyone who wants others to adopt their product, service or vision. Book jacket.

• Format: Paperback
• Language: English
• ISBN: 1932100547
• ISBN13: 9781932100549
• Release Date: June 2005
• Publisher: Benbella Books
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.3" x 9.2"

Customer Reviews

Curing Your Selling Disease... With Ease!

This book is a distillation of years of selling success! It is clear and easy to read. It inspires me to look at selling in a new and fresh way. Ms. Costello is a master in saving the soul of selling and helping the seller's in the margin! Bravo! I can now proceed with ease!

An Excellent How-To Book

Carol Costello has written a helpful how-to book for anyone with an idea, a project, a product, or a service they hope to share. Some readers will already know Costello from her popular Soul of Selling seminars. For them this book will be a chance to review, renew, and expand on what they learned. For other readers this will be an eye-opening guidebook to selling with ease and integrity. In either case, a highly recommended book.

Inspiring and practical--a great combination

The principles Carol Costello lays out in The Soul of Selling shifted my vantage point about selling, freeing me to become very effective. Her approach helped me realize how important it truly is to let the world (well, my world) know about what I believe will enhance their lives. That is the inspriation. Equally important, she gives practical and doable systematic steps to implement. If you do what she says, you will be successful, and have fun in the process. Whether you are fundraising for your child's school, a professsional salesperson, or a small business owner, this book will help you clarify and achieve your goals.

With the Greatest of Ease...

I love this book! I am one to avoid all activity related to selling ANYTHING. This book helped me see the value that a salesperson IS to people. And what a fun read! I've given this book as gifts to all sorts of "sales" people: A Soccer Mom, a President/CEO for a nonprofit, AND an attorney. There are good tips for those in all walks of life.

This book is about much more than selling...

I've just read this book after meeting the author at a coaching conference. I read plenty of business books in my job, and I can confidently say that this little book is one of the more profound works I've encountered on business, selling, and life. Few of us are probably aware of the baggage we carry around regarding the nature of sales, marketing, and success. I feel Carol Costello has really opened my eyes and given me an entirely new way to achieve success without selling my soul. This book is as much about being a good person as it is about being successful. If you've even thought for a second that the two are mutually exclusive, buy this book!