The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products

by Lee Devin and Robert Austin

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good.

The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee...

• Format: Hardcover
• Language: English
• ISBN: 0804757208
• ISBN13: 9780804757201
• Release Date: September 2012
• Publisher: Stanford Business Books
• Length: 192 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 5.9" x 9.0"