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Hardcover The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy Book

ISBN: 0544191749

ISBN13: 9780544191747

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

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Format: Hardcover

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Book Overview

A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use...

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