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Paperback The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy Book

ISBN: 0544570162

ISBN13: 9780544570160

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

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Book Overview

"Music defines us. Joel Beckerman knows. Let him tell you all about it." --Anthony Bourdain "Equal parts sociological study and business advice, using unique everyday examples--for instance, how the fate of the Chili's fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience--to explain how sound effects our mood and shopping habits."--EW.com Sound and music surround us so...

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