The Social Media Survival Guide for Nonprofits and Charitable Organizations

By Sherrie A. Madia

Book Overview

The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: - Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts - How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media - The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more

• Format: Hardcover
• Language: English
• ISBN: 098261859X
• ISBN13: 9780982618592
• Release Date: January 2011
• Publisher: Basecamp Communications, LLC
• Length: 214 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"