The Social Media Marketing Book

By Dan Zarrella

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators

Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

• Format: Paperback
• Language: English
• ISBN: B00KEBVTVO
• ISBN13: 9780596806606
• Release Date: December 2009
• Publisher: O'Reilly Media
• Length: 240 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 8.0" x 6.0"

Customer Reviews

How to start in social media: A concise introduction

Anyone in business today has been told that their business needs to be on social media. The problem is should a business be involved in social media marketing, but how does one get into this. Blogs, Twitter, Facebook, LinkedIn, You Tube Digg and Second Life are things that a manager may have heard of, but how to do get involved, without shooting your business in the foot or falling on your face, is something that can be very daunting to someone ready to start dabbling. There are books galore out there how to effectively leverage activity based upon various case studies, but to appreciate these one must have some kind of background in the media to begin with. But first questions such as "What is a Social News and Bookmarking site like Digg or Reddit?" need to be answered. This is where Zarrella's book is valuable. Each chapter is laid out with simple and practical explanation, information and suggestions on the right hand page and screen shots and graphics illustrating this information on the left hand page. The approach puts practical information right in front of you both as an explanation as well as what you would see on the Web. The information provided is concise, free of jargon and with practical suggestions, and more importantly warnings, regarding how and how not to engage in using these social

Incredibly Impressed!

This book is fantastic, I absolutely recommend it for anyone that is getting into the social marketing game. I feel extremely well informed and I have a strong base for the next steps in my campaigns! It's a very quick read as well, making it perfect for that person that just got randomly tapped to set this sort of campaign for their company.

Social Media text book

This book is a text book for Social Media, if you only read one, read this one.

A Highly Informative Introduction to Social Media Marketing

In the increasingly complex world of social media, how do you begin to successfully engage in social media marketing for your business? Dan Zarrella has responded to that question with "The Social Media Marketing Book." It's a quick read. But the small book is packed with useful information for those itching to jump into the social media marketing fray. The book's organization is quite user-friendly and begins with a brief introduction to social media. The bulk of the book then focuses on presenting a concise history, definition, and description of the various types of social media: blogging, Twitter/microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. I found each section both helpful and interesting, especially appreciating the author's conciseness. The final two chapters--one on strategy, another on measurement--are some of the most important. As I went through the strategy chapter, I was highlighting different bits of advice and enjoyed his discussion of "call to action" (CTA) in which you, the marketer, try to engage visitors on your website. The measurement chapter stresses the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts. Overall, I found Zarrella's guide a helpful resource on understanding and applying social media for business. Note that the book is an introductory guide, so don't expect to find profound social media strategies if you're already an experienced social media marketer. Nevertheless, I appreciated the nuggets of wisdom throughout this survey of social media marketing.

Concise, complete, compeling

I just finished reading Dan Zarrella's book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do's and don't's for each of them. It doesn't pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.