The Small Book of Big Marketing: The Foundations of the Markenomics System in the Palm of Your Hand

By Ned Fasullo

Whether you are an experienced, life-long Marketing professional or new to the practice, this book will become one of your most valuable resources in daily work. Everything from strategy and intelligence to core values, data science, lead generation, target customer profiling and more is covered in an easy to read format with notes pages at the end of each chapter.

• Format: Paperback
• Language: English
• ISBN: 1367267714
• ISBN13: 9781367267718
• Release Date: September 2016
• Publisher: Blurb
• Length: 140 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"