The sign trade isn't taught in school. You learn it 20 feet in the air, in the rain, with a deadline and a live circuit. After 25-plus years hanging signs across Kentucky, Mark Peel wrote the manual he wished he had on day one. No fluff. No theory without practice. Inside you'll find: - How to survey a wall and find the lies before they find you - Why "legal but stupid" gets people hurt in boom lifts - The anchor that dropped a raceway - and how to never do it again - ADA rules that cost $75,000 when you get them wrong - Footings, poles, raceways, monuments - built once, built right This is for the new guy who wants to do it right, and the old hand who's tired of fixing the same mistakes. One failure erases ten perfect installs. Build for the storm that's coming tonight. Mark Peel is a 25-year sign veteran from Nicholasville, Kentucky. He's dug footings in frozen ground, set poles in July heat, and passed inspections by doing it right the first time.
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