The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper

By Toby Desforges and Mike Anthony

Book Overview

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing It lags behind global GDP... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1939418275
• ISBN13: 9781939418272
• Release Date: June 2013
• Publisher: Writers of the Round Table Press
• Length: 340 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"