The Shoestring Entrepreneur's Guide to Internet Start-Ups

By Robert Spiegel

The latest Shoestring Entrepreneur guidebook takes readers through what is and isn't working in the world of Internet ventures. Each chapter offers clear, easy-to-understand advice on selected the right niche market and securing start-up funding, plus guidelines for creating Web sites and affiliating with larger companies . Spiegel provides an insider's understanding of how to drive traffic to a particular site and turn visitors into repeat customers. He reveals tactics used by top Web sites for developing lasting customer relationships, and explains how to best utliize e-marketplace. An excellent addition to the Shoestring series and a must-have for all up-and-coming entrepreneuers, this book is a road map to a profitable Internet buidness models as well as a guide to avoiding models that have led companiesinto financial disaster.

• Format: Paperback
• Language: English
• ISBN: 0312267746
• ISBN13: 9780312267742
• Release Date: November 2001
• Publisher: St. Martin's Griffin
• Length: 304 Pages
• Weight: 0.70 lbs.
• Dimensions: 9.4" x 0.8" x 5.9"